We believe that there are too many tea brand and not enough soulful tea
We believe the soul of a tea comes from the intention with which it is created and the attention with which it is prepared
We believe fine and exotic tea must create a shock - the shock of the new, combined with the shock of the intimately familiar
We believe that fine and exotic tea must be irreverent
We believe it is more humane to be less dependent on animals products
We believe celebrities should pay full price
We believe the future of bespoke (hence of brewing tea) lies in craftsmanship
We believe in the soulful power of thoughtful hands: hand-picked herbs, hand-picked tea leaves, hand-formulated nut mylk and handshake agreements
We believe in the passionate souls who work close to us
We believe in Li Yue Xiu's take on life : " All who are human, one must love"
We believe we/you should put away our modern tools and take the time to smell the organic herbs along the way
We believe that we are only young once, but we can be immature forever
And we believe that explanation kills art. Therefore, forget about all of this !